Creative/Art direction and Illustrations for Mattel's online racing game "HotWheels Racing Circuit".
Elaboration of the general concept, Storyboarding of the promotionnal video, illustration of the main protagonists, creation of the graphical universe surrounding the race and design of the website and mini-games.
Role: Creative Direction, Art Direction, Illustration, UX/UI
Agency: Signature Creative, Los Angeles
The commisionner is a character created to guide the user throughout his journey. He gives advices and tips & tricks to new player, announces latest news and special promotions through breaking news footages in the user’s garage. He is the voice of Hotwheels Racing Circuit and acts as a role model for the players.
After severals sketches and adjustements in personality, the commisioner was rendered, animated in 3D and given a voice.
The website acts as the main hub for the game. Players can customize their cars or buy new ones and upgrade them with new weapons, boosts etc. They can aslo host or join a race, directly challenge other players, check their stats and play daily games to unlock new features.
When they are ready to race, the game launches in full screen directly in the browser.